The purpose of implementing automated milestone lifecycle journeys for our B2B partners is to proactively guide, support, and celebrate partners through key stages of their lifecycle, with the overarching goal of improving partner retention. We will look to trigger journeys from page views, favoriting, bookings, carousel swipes, and direct link clicks. Below are some examples: You’re getting noticed - first 10 page views You are someones favorite - first favorite - X number of favorites in a week You got your first booking (bookable only) You are popular - gets 50 page views - 75 page views - 100 page views - 150 page views - 200 page views You are getting website visitors - first 5 direct clicks (batch direct only) First 10 carousel swipes - 50 carousel swipes - 100 carousel swipes - 150 carousel swipes