(Didn't come from a user - is long and two parted, sorry lol) Thinking of churn rates for certain categories/types... I’ve noticed that with the current experience-type scroll once you're in a city (using "Health & Beauty" for example), certain categories end up buried or overlooked towards the end — both visually (since they’re at the end) and emotionally (since they don’t always feel relevant at first glance). Instead of focusing on experience type, what if we framed browsing around 'Vibe?' (Attaching a photo of what I mean, it's not pretty but I tried lol). I might not click “Health & Beauty” while planning a bachelorette trip, but I’d absolutely click something labeled 'Chill & Relax' or similar. I think it speaks more to the FEELING users might be considering versus just the experience itself... and show them things they hadn't considered within that. My thought would be that we have the Partners choose 1-2 (since some may overlap) vibes for each experience, then users can explore based on what kind of energy they want on their trip. Helps the less-obvious but awesome options. If they've already booked a party boat, and bar crawl, what can they do that's chill for their last day - or during the day before their next rager? I just think it could bring some fresh life to lower-performing categories without changing the content itself. PLUS it gives the algorithm and lifecycle marketing more angles to personalize suggestions based on intent or mood, not just experience type. Second part of the idea but kind of same area, is once we're in a marketplace for a city, the experience type scrolling: The arrow scroll can make it easy to miss categories entirely, especially if people only view the first 5 or don't keep scrolling. Would we every consider exploring a hover-over or dropdown option that shows all types in one view? (First thing that comes to mind is how The Knot has their vendor drop down - solely because I spent so much time there lol, screenshot attached). That way everything is accessible at once, and nothing gets hidden or skipped. Might even boost discoverability of our partners and their experiences. *Don't judge my category names lol, I'm not super creative in that way lol.